• I pledge to be fiercer

    Tonight I went to an event hosted by the London Evening Standard where Richard Reed (one of the co-founders of Innocent) gave a talk on the ups and downs of running a business. Whilst not tech focused it was an interesting talk and there were two things that really stood out to me.. Although they’re concepts that you’ll come across a lot when starting a business, and normally concepts I wouldn’t pay much attention to, for some reason they really resonated with me tonight: Don’t take no for an answer; and Create a team with a shared set of values: have a central organising principle. I’ll focus on the first…